Giving Tuesday ⇨ Spam Tuesday ⇨ Blacklist Tuesday

Are you going to damage your email reputation for the dream of easy money? This is an extremely important question to ask yourself as you get ready for Giving Tuesday. Don’t let it become the day that you SPAM all of your supporters, and lose the privilege to email them ever again.

When a supporter marks your email as spam it doesn’t just affect your sending to that one person. Spam complaints are stored by email providers and if you receive enough of them, they will stop delivering your emails to anyone!

How do you avoid sending spam?

1. Get permission first and keep your list clean

The most important part of sending mass emails is the most boring part: keep your email list clean! Ask people if they want to receive your email before you send them anything. Be careful about who you add to your list, and make sure you have permission. If someone no longer wants to receive emails from you, remove them from your list promptly. In addition, periodically check your database for duplicate contacts and merge them together.

2. Know your audience and group them into separate email lists

Now that you know who wants to receive emails from you, design your email strategy specifically for each type of supporter. Send a different email to your volunteers than you would to your major donors. DataMiner Platinum allows you to customize your email lists extensively. Need help building a query for your email list? Contact and we’ll give you a hand. Just make sure that you aren’t including the same person in multiple versions of the same email!

3. Don’t send too many emails

One email might be too many, but five emails might not be enough. Where do you draw the line? The answer is to plan your email strategy ahead of time. Write all of your emails before you send the first one. Picture each group of supporters (separate email lists) that you are sending to and read each email from their perspective. Be honest with yourself about how they might respond and cut out the unnecessary emails entirely.

4. Not all mistakes should have an email “apology”

We all occasionally make mistakes in our emails, but don’t send another email just because there’s something wrong with your original email. Remember the purpose of your email, and carefully weight the different pieces of it. If something as critical as your donate now link for your Giving Tuesday campaign is broken, send another email. But if your email apology also includes a broken link to the donate now form, it’s time to admit defeat. Don’t spam your supporters. Preview and test your emails twice, and then ask two coworkers to check them twice. Click on all links in your email to make sure they work. For small errors, consider following up only with individuals who reply after noticing them.

5. Don’t send an email that is only an image

Every email should have text in the email body. Text in the image itself does not count. Email providers are more likely to automatically mark an email as spam if there is no text.

6. Send your emails!

When you’re all ready and the time is right, send your emails. DonorSnap subscribers have an easy to use mass email tool included with every subscription. It lets you send the types of simple, personal emails that you would send from your normal email system. For those of you with html experience (or a web person on staff), put those skills to use and build something more fancy if that fits your strategy. Sometimes the personal touch of a simple email speaks louder than a fancy email template. If you need templates, then consider using the integration with Constant Contact instead. Constant Contact makes sending professional looking email newsletters easy with hundreds of templates to choose from.

Learn more about the DonorSnap Mass Email Campaigns tool included with every subscription.

Making Fundraising and Donor Management Easy

Fundraising can be an exciting process. I’ve seen unimaginable amounts of money come in right before deadlines, which saved staff positions and helped to make incredible years. The celebration in those moments will be memories that I will never forget.

Unfortunately, the fine details of fundraising aren’t always so exciting. Reconnecting with people to remind them of pledged donations could be the equivalent to pulling teeth. Printing, stuffing, and mailing annual contribution statements is something many hope to pass off to interns or volunteers entirely. DonorSnap gets it and is here to help. Here is a glimpse at two important tools that will help you collect more donations and cut processing time down to practically zero.

Recurring Online Donations

  1. Build an online form integrated with your payment processor account, and give your supporters the ability to automate their giving.
  2. Schedule donations based on a time frame or without an end date entirely.
  3. Let the donor choose how to give by using either a credit/debit card or their bank account via ACH.

Recurring Donations Example Form

The tool is so easy to use that if you can use Microsoft Word or Google Docs, you can build a great looking online recurring donations form.

After you’ve created your recurring donation form, place a link to it on your website, in an email, or embed it right on your website. We take care of all the hosting details and send all of the donations scheduled through the form right into your database for review. All it takes is one form submission and your donors can be set up to continue their giving for a lifetime.

Email Contribution Statements

I can’t imagine the time and work it takes for a small nonprofit to process and mail out their end of the year contributions statements. It’s one thing when you have an entire development team taking on the challenge, but for some organizations, we’re talking days or weeks of nonstop administrative work. It is in these moments that you realize how wonderful technology and mail merge are. Now imagine incorporating email into that equation… you’ll probably feel the urge to give a sigh of relief. This is exactly what the email contribution statements can do for your organization.

Email Contribution Statements

DonorSnap has built this feature right into every database. No matter how many contacts you are tracking, you get to use email contribution statements. The same contribution statement generator that you have been using is what makes up the start of this tool.

Next, add in the ability to customize the email that your statements are attached to using merge fields from your database. This means you can personally address each person in your email. You can generate all of your statements and then email them with a single click. The savings in postage alone could be enough to pay for your DonorSnap subscription this year. If it costs $0.50 per letter (not including your time and paper cuts!) compared to the cost of an email (free!)… you can do the math.

If you’re not already using DonorSnap to manage all of your donors, members, and volunteers, feel free to check it out and see how it can save your organization time, money, and effort. Visit the getting started page to view one of our free overview webinars or to get signed up today.

Add a Donate Now Form to your Facebook Page Tabs

Edit 4/30/2019: It has been reported that this process may now only work for pages with 2,000+ likes.

Recently we have discovered an even further value for DonorSnap Forms – Facebook Page Tabs. Creating a new Facebook page tab out of a DonorSnap Form is easy enough that any user can implement it. Whether you feel your organization could benefit from a “Donate Now” Facebook tab, a “Join our Mailing List” tab, an “Event Sign Up” tab, or more, follow the step by step guide below. In a matter of minutes, your Facebook page will have an integration with your DonorSnap database.

Donate Now Form as a Facebook Tab

Step One: Create your form

If you aren’t already using DonorSnap for your donor management, you’ll need to sign up for an account first. After you’re signed up, you’ll be ready to create any number of forms that you need. For more help on creating your forms, watch the online forms tutorial video here.

Step Two: Sign up to be a “Facebook Developer”

In order to create your own Facebook Page Tab App, you’ll need to be granted access to the developer area. Don’t worry if this sounds scary. Just keep following the directions and you’ll find it foolproof. You can also brag to your friends that you have developed a Facebook app for your organization.

To sign up, go to and click the button in the top right corner as shown below. Follow the prompts and verify your account.

Register as a Facebook Developer

Step Three: Create Your Facebook Tab App

After you are verified, you’ll need to go to to start creating your tab app. Click the “+ Create New App” button at the top of the screen and continue through the prompts confirming that you accept the guidelines and that you are human.

Create a New Facebook Tab App

Next you’ll see the app creation form and your App ID on top. Make sure to note this number, because you’ll need it in the next step. Click the Page Tab check mark and fill out the form with your information. Make sure to fill out the following fields as directed:

  • App Domains: “”
  • Sandbox Mode: Disabled (if you enable it, your tab will only be visible to administrators)
  • Page Tab Name: This can be whatever you would like your tab to be labeled on your Facebook page.
  • Page Tab URL: Paste your DonorSnap form link for the specific form that you would like to use.
  • Secure Page Tab URL: Use the same thing as the Page Tab URL
  • Page Tab Edit URL: Leave blank

Fill out the form to create your Donate Now Facebook tab

Step Four: Install the Facebook Page Tab App

Now that your Facebook Page Tab app is created, you’ll need to install it on your page. To install it, you’ll need to enter the following address into your browser, but make sure to replace “Your_App_ID” with the number that you wrote down in the step before.

If you entered the URL correctly, you should be presented with the following page. Select your organization’s Facebook page and click Add Page Tab.

Select your Facebook Page

Step Five: Your new Donate Now form is now a tab on your Facebook Page

That’s it. Now go to your Facebook page and see your new tab available to collect donations or whatever else it was designed for.

Your Donate Now Facebook tab is live

For more information, please refer to the Facebook Page Tab App tutorial. When you finish, let know how you’re using your form on your Facebook page by commenting below.

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