Making Fundraising and Donor Management Easy

Fundraising can be an exciting process. I’ve seen unimaginable amounts of money come in right before deadlines, which saved staff positions and helped to make incredible years. The celebration in those moments will be memories that I will never forget.

Unfortunately, the fine details of fundraising aren’t always so exciting. Reconnecting with people to remind them of pledged donations could be the equivalent to pulling teeth. Printing, stuffing, and mailing annual contribution statements is something many hope to pass off to interns or volunteers entirely. DonorSnap gets it and is here to help. Here is a glimpse at two important tools that will help you collect more donations and cut processing time down to practically zero.

Recurring Online Donations

  1. Build an online form integrated with your payment processor account, and give your supporters the ability to automate their giving.
  2. Schedule donations based on a time frame or without an end date entirely.
  3. Let the donor choose how to give by using either a credit/debit card or their bank account via ACH.

Recurring Donations Example Form

The tool is so easy to use that if you can use Microsoft Word or Google Docs, you can build a great looking online recurring donations form.

After you’ve created your recurring donation form, place a link to it on your website, in an email, or embed it right on your website. We take care of all the hosting details and send all of the donations scheduled through the form right into your database for review. All it takes is one form submission and your donors can be set up to continue their giving for a lifetime.

Email Contribution Statements

I can’t imagine the time and work it takes for a small nonprofit to process and mail out their end of the year contributions statements. It’s one thing when you have an entire development team taking on the challenge, but for some organizations, we’re talking days or weeks of nonstop administrative work. It is in these moments that you realize how wonderful technology and mail merge are. Now imagine incorporating email into that equation… you’ll probably feel the urge to give a sigh of relief. This is exactly what the email contribution statements can do for your organization.

Email Contribution Statements

DonorSnap has built this feature right into every database. No matter how many contacts you are tracking, you get to use email contribution statements. The same contribution statement generator that you have been using is what makes up the start of this tool.

Next, add in the ability to customize the email that your statements are attached to using merge fields from your database. This means you can personally address each person in your email. You can generate all of your statements and then email them with a single click. The savings in postage alone could be enough to pay for your DonorSnap subscription this year. If it costs $0.50 per letter (not including your time and paper cuts!) compared to the cost of an email (free!)… you can do the math.

If you’re not already using DonorSnap to manage all of your donors, members, and volunteers, feel free to check it out and see how it can save your organization time, money, and effort. Visit the getting started page to view one of our free overview webinars or to get signed up today.

Is Your Nonprofit Prepared for Web 3.0?

Web 3.0? Give me a break! We just got a Facebook page up, what’s next?

First you needed a website. Did it take a while to get one up and running? Then you needed social media, that changes so rapidly it’s hard to keep up! You integrated a blog, that now you need to find people to write for it.

Do you really need to do more? 
Yes you do.

I’m writing this in the summer so you can start to put it into your budget for the next fiscal year. Let’s talk about what you need to do to be Web 3.0.

1. Get your website ready for mobile.

It’s not just that people are looking at your website from a smart phone, but they are starting on a laptop, moving to a tablet, onto a smart phone and back again. This means you have to design your site so it fits on all these devices. 

In order to do it on the Cheap-and-Easy, design your site in a WordPress or Drupal template that is mobile ready. The template description should tell you if it can be applied to smart phones and tablets. This way you only have to design once and it can be on the go.

For a few more bucks you can ask your web developer to make your site mobile ready. What this means is they write code that is wrapped around your site so that it looks good on any device. It’s like wrapping your site in plastic wrap. You see this often when you are looking at a site that starts with m.website.com. The “m” stands for mobile.

2. Make an App for your cause

This is an optional feature. Not everyone needs an app and if they don’t work well people will delete them.  If your organization is doing something that can invite people to take action, participate in an activity or is involved in an event that has a lot of information that you need on the fly, then an app would be good for you. Apps can be expensive, minimum $5000 up to $75,000 depending on the capability. You can also go with pro bono groups such as Code for America who make apps for good causes. You need a technical advisor to think about the type of App you want.

App options:

iOS – Anything Apple. Needs to be approved by Apple, takes 1 – 2 months to be completely approved and ready. Many people around the world have Apple products, broad market. Good thing is you design it once and it fits on all iPhones. Negative, it can be rejected, which puts you back in line to be approved.

Android – Most other smart phones (except Microsoft) are run on Android. The nice thing about designing for Android is you can put it in the App store immediately. Negative, since there re so many different types of Android phones, it doesn’t always look good on every phone.

Microsoft – Only runs on Microsoft smart phones.

Portable App – This basically is a website designed to function as an App. This is a great option if you want to design something cheaply that goes on every phone. Negative, you need to be connected to WiFi.

3. Preparing for .NGO

Your website most likely ends with a .ORG. Theoretically this means you are a “nonprofit organization.” Did you know that anyone who wants a .org can sign up for one even if they are not a 501c3. In 2014,  PIR.org, the agency that owns .ORG will be introducing .NGO (Non-Governmental Organization) and .ONG (Same as NGO but for latin languages.) The difference is you have to prove you are a .NGO before you can get the domain. This will be simple for US Based organizations that can prove 501c3 but more difficult for those around the globe that don’t have such a system set in place.

Why .NGO? The term “nonprofit” has a lot of klout in the US Market but not so much internationally. On a global level international governments and organizations understand the term NGO more than nonprofit. Adopting .NGO will be good especially if you plan to work internationally.

The other great things about .NGO is if you have an organization without a website they will give you to the tools to make it easy and cheap. To sign up for more information on .NGO click here for the Expression of Interest Form.

Alright, now you have some of the key elements you will need for Web 3.0. You can take these pointers back to your board or team to look at planning for 2014. Good luck!